Turning National Health Data Ambition into Delivery.

Transformation Strategy · Health Data Infrastructure · Stakeholder Leadership

Digital Health Strategist based in Stockholm.

Jake Marshall, digital health strategist based in StockholmFEDIP Advanced Practitioner badge
Untangling the system.
Designing the strategy.
Delivering digital health.

How do we create change in health systems designed for complexity?

I'm Jake, a digital health strategist with 7 years' experience answering exactly that question at national scale. I work at the intersection of health data strategy, government, industry and academia. Strategy is the easy part. Landing it is the hard part, and that's where I focus.

£3.2bn

National investment ringfenced for digital, data and technology - NHS Productivity Plan

1,300

Stakeholders aligned in 7 weeks, England's digital health strategy co-design

£600m

Secured for the UK's Health Data Research Service

64%

Growth in life sciences engagement in 12 months, recognised by the UK Government's Infrastructure and Project Authority

National OMOP mandate

Secured for Sweden's adoption of a shared health data standard

#1 of 100

Senior digital transformation leaders, NHS Digital Health Leadership Programme Cohort 6 (Dunscombe Prize, House of Lords)

Co-design first

Workshops and structured input, not strategy handed down from a closed room.

Structure, not control

Enough governance to make delivery possible. No more than that.

Consistency over noise

Trust earned by doing what I said I would do, over time and through ambiguity.

Complexity into narrative

Complicated is fine. Confusing is a choice. I don't make it.

Health researchers in England needed access to NHS data without moving it. The infrastructure existed in pieces, run by different organisations, with different rules and different levels of maturity.

I built the executive partnerships that held the network together, across industry, government and academia. That meant getting organisations with competing interests into the same room, agreeing what good looked like, and keeping them there long enough for it to hold.

The Network became the route through which £600m was secured for the Health Data Research Service. The partnerships outlasted the funding round.

A national strategy was needed quickly, and the people it would land on had not been asked. Writing it centrally would have been faster. It also would have failed on contact with the system.

I ran the co-design instead. 1,300 stakeholders in seven weeks, structured so every session fed something concrete back into the drafting, not into a report nobody read.

The strategy carried £3.2bn of investment through the NHS Productivity Plan. More usefully, the people expected to deliver it recognised their own input in it.

A plan for digital health and social care — GOV.UK policy paper, published 29 June 2022

Sweden holds some of the best health data in the world and has struggled to use it across regions, because the data is not described the same way twice.

I advised on adopting OMOP, a shared standard, and on the case for making that choice nationally rather than region by region. The work was as much about sequencing and who says yes first as it was about the standard itself.

A national mandate was secured. Sweden now has one way of describing its health data.

Jake Marshall presenting the NHS Data for R&D programme at a life sciences Ecosystem Exchange event
Under pressure, he creates structure, makes sound decisions and keeps work moving.
Daisy CooneySenior Strategy Manager, NHS England
He has the ability to see the bigger picture, connect the dots across strategy, delivery and investment, and turn ambition into something practical and actionable.
Vicki BeresfordSenior Strategy Manager, NHS England
Jake is definitely a person I would recruit on the change journey I am leading within the space of health data in Sweden.
Christian HögbergLead, OMOP4Sweden

I relocated to Stockholm in 2026 and I'm building my Swedish (B1, Folkuniversitetet). I'm currently exploring my next role in digital health strategy, bringing this experience to the Swedish and Nordic health system.